About half of those are now. Health Tourism Centers have similar facilities, but have expanded to relaxation and recreation.â, European health tourism attracts 15-17 million consumers from countries within and outside Europe. Greece has all the prerequisites to develop both spa and health tourism. Saudi Arabia brings to the table exquisite coral reef diving in the Red Sea and Arabian Gulf; sand dunes riding; ancient archaeological sites; safari trips on camelback – and for spa-enthusiasts, several hot springs. It’s not such a small spa world after all. According to the Community Directive 24/2011 for cross-border healthcare, all insured members of the EU may receive hydrotherapy services wherever they please. SoulSpace aims to be the premier spa/salon in the Raleigh, NC area. 7. The Global Wellness Tourism Economy, SRI International, 2013 Euromonitor International. Examples of inner wellness tourism experiences include: Ayurveda techniques; massage; meditation, mindfulness training; retreats; thermal water or hot spring therapy; transition therapy (divorce, job loss) yoga; Physical wellness tourism includes visits to a spa and a variety of treatments, like beauty treatments, massages, detoxification and thalassotherapy. The country’s wellness sector is forecasted to grow 16 percent annually over a five-year timeframe9—in fact, spa numbers have seen such a boom, intent to open Vietnam’s first spa association is underway.10. Through specialized and professional spa programs, hotel customers are provided with a wealth of services leading to an improved way of life and health.â, ⢠Resort â facilities are an essential part of a resort hotel. Take this survey for a chance to win $500  â, COVID-19 and the Disruption of Self-Funded Employers' Healthcare, Medical Tourism in a Coronavirus-Positive World, New Year, New Offerings:Helping Providers Grow, The Coronavirus & Its Impact to Medical Tourism, The 3 Keys of Success for Global Buyers in Medical Tourism, Marketing in Medical Tourism: Why You're Not Generating Patient Leads, The State of the Medical Tourism Industry, - COVID-19 and the Disruption of Self-Funded Employers' Healthcare, - Medical Tourism in a Coronavirus-Positive World, - New Year, New Offerings: How the MTA is Helping Hospitals and Clinics Grow, - The Coronavirus & Itâs Impact to Medical Tourism, - The 3 Keys of Success for Global Buyers in Medical Tourism, - Marketing in Medical Tourism: Why You're Not Generating Patient Leads, - The State of the Medical Tourism Industry. There is sometimes criticism of the industry from religious bodies, he adds. Through a unique combination of offered services and products, they will quickly gain market share. Greece has all the prerequisites to develop both spa and health tourism. Saudi ArabiaThe spa scene is rising in the Kingdom of Saudi Arabia. Without development, potential tourists will disregard Greece for other countries in the European Union and beyond.â, Despite problems, the potential for development of spa tourism in Greece is huge, but action must be taken quickly. The International SPA Association defines spa as a place devoted to overall wellbeing through a variety of professional services that encourage the renewal of mind, body, and spirit. And while Ghana’s room count declined one percent year-to-date October, its supply could increase 7.5 percent “if all 879 rooms in the total active pipeline open, according to STR Global.”6. 1-10 3 Wellness tourism achieves good synergy with other kinds of special-interest tourism, which also experience growth, eco, cultural, sports, rural tourism, etc. A beautiful Mediterranean landscape and a long-established tradition of healthy eating and highly trained medical professionals are existing trademarks. Hydro-therapeutic equipment includes opposite current pools, Kneipp systems, massage with varying water temperatures, sauna, steam rooms and roman baths, as well as aesthetic treatment programs.â⢠Adventure â centers that have specialized sports including tennis and golf and adventure activities, such as rafting, hiking, and fishing, as their core attractions. Ghana, said to be the most stable country in West Africa, is becoming a Mecca for adventurists who want to engage in the great outdoors. The basic element for the hydrotherapies they predominantly offer is either mineral-thermal water or hot spring water as well as heated sea water. â¢, Germany â Visit destinations outside their country.â, ⢠Italy â Very few Italians travel abroad for that particular reason.â, ⢠France â French generally travel domestically.â. And boosted tourism figures prove Bhutan’s rising popularity: Visitor arrivals peaked at 105,407 in 2012, marking a record growth rate of +64.62 percent over 2011.4. New forms of travel, new tourist products and tourist destinations are the new facts of contemporary global tourism industry. 1. The insights into spa tourism were mainly provided through research into related domains such as wellness and spa tourist motivations, profiles of wellness and spa tourists, segmentation and management of market demand and supply. Travelling is a way to learn and experiance new cultures, traditions and meet new people at the same time. Death & Spas: Thriving During Life’s Transitions, Top 10 Surprising Spa & Wellness Destinations, 2021: Move Over Man Cave, the She Shed is Here, It’s ‘Ghana’ Be Great in Accra – A Snapshot of a Growing Market, HVS London, 2013, Hotel News Now, “Five Hotel Investment Hot Spots in Africa,” 2013. thalassotherapy spas along the coastline and the island of Madeira; a vinotherapy spa at Porto’s The Yeatman, When one thinks spa vacation, a few select destinations immediately come to mind: Italy, Thailand, Turks and Caicos… sound familiar? Development strategies must attract investment for the construction of modern health tourism centers similar to those in Central European countries, where demand is heavy. Limited media advertising and low public awareness both domestically as well as abroad have played an important role in this decline. Today many U.S. destination spas call themselves spa resorts or luxury wellness resorts because of the way people search the internet. Sotiriadis, M.; âTourism Policy, Alternative and Special Forms of Tourismâ; TEI Heraklion; 1994. Wellness tourism is travel for the purpose of promoting health and well-being through physical, psychological, or spiritual activities. Varying from utilitarian to lavish, spas and wellness centers in this small but beautiful country—picturesque with rolling meadows, hills and forestland, peaceful bodies of water, castles and churches—emphasize rituals like amber therapy and mineral springs. An- other reason is attributed to competition from the pharmaceutical industry and the reluctance of physicians â particularly abroad â to recognize hydrotherapy as a medical treatment. Assistants must hold a degree or a post-secondary training certificate from an accredited institution.â, Balneotherapy spa specialists are instructed:â⢠In functional knowledge and versatile skills in the field of specialized and alternative forms of tourism with an emphasis on thermal treatment and environmental tourism; ⢠To assist units of the Hellenic tourism organization and even small as well as large businesses in the sectors of modern high-level services;â, ⢠To be in a position to control and maintain the quality of services in health tourism;â, ⢠As valuable assistants at multiple points in the business structure, aiming at the desired improvement of bath services for incoming visitors and especially people with disabilities and their escorts of all ages;â, ⢠They possess certified theoretical and technical knowledge which renders them competent and responsible in the implementation of balneotherapy â spa programs for each bather or group of bathers.â, ⢠They ensure complete understanding and satisfaction of the spa customersâ needs and guide each bather through the process of thermal treatment;â, ⢠They contribute to the materialization of the spa care program â either simple or combined;â, ⢠They assess the quality and provide an update on the implementation of the spa program and monitor the balneotherapy process of each bather and report potential problems to the physician in charge. E-mail: epavlakou@ gnosi.gr. More Wellness TouristsSRI International’s new report2 on the US$439 billion wellness and spa tourism market reveals that that while today the U.S. and Europe heavily dominate for both inbound and outbound wellness tourism, that is going to change dramatically. “The tourism policy encourages more nature- and adventure-based experiences in a bid to diversify products, as it will encourage longer stays and repeat visitations,” according to the Bhutan Tourism Monitor Annual Report 2012. In essence, hospitality is made up of two services: the provision of overnight Spa development in Tourism Industry Essay Sample Tourism as a tertiary economic activity gives more and more possibilities for countries to compete with each other in various tourist products and destination. A beautiful Mediterranean landscape and a long-established tradition of healthy eating and highly trained medical professionals are existing trademarks. Hot commodities coming on board can be found in South Asia’s Bhutan. Improve circulation with restful bathing ceremonies and stimulate energy flow with massage services using pressure-point techniques; when not pursuing wellness, take pleasure in this homeland made up of heavenly beaches, vibrant rice patties and villages dotted with ancient historic citadels against stately forest and mountain backdrops. On the right side of the continuum is wellness—these are the proactive things we do to maintain a healthy lifestyle, reduce stress, prevent disease, and enhance our wellbeing. cruise ship spa, day spa, destination spa, medical spa, mineral sprin gs spa, resort/hotel spa, airport spa, ayurvedic spa, mobile spa. 5. âSpa Tourism Supply and Demand Dataâ; TEI Management and Economics Department of Tourism Management; 2010. Spa and wellness tourism is one of the fastest-growing market segments in the hospitality and tourism industry. The fast and efficient implementation of certification processes for facilitators and their medical tourism services will provide the impetus for efficient and effective procedures. 6. 1. It also regarded as water-based and non-water facilities which is … In emergency cases, they take the requisite steps and provide assistance;â, ⢠They supervise parameters, such as water temperature, air conditioning and sanitation before the use of the balneotherapy equipment. The magnitude of this trend lies in its ability to prompt a changed perception of each country, instigating a “wellness halo” that can provide a brilliant tourism growth tactic, project safety and generate great press; the debut of one new property – Nicaragua’s luxury Mukul Beach, Golf & Spa is a prime example – single-handedly delivers potential to rejuvenate a nation that may have a seemingly bad rap. Executive Summary. By expanding spa tourism throughout the year, employment opportunities will expand beyond the summer months and the GDP will grow.â, Jenny Pavlakou Panagiotopoulou is general director of Gnosi S.A. â foreign languages and information technology â as well as Nea Gnosi S.A., a certified organization offering accredited adult training in the fields of health science, management, education, Information technology, tourism and technical occupations. Danas, M.; âThe Next Day of Spa Tourism in Greeceâ; 2013. Destined to be an ecotourism adventure destination rising, Bhutan’s strict conservation efforts – 60 percent of the country’s total area has been designated as protected nature preserves, according to its tourism council – paired with its spiritual, Zen-like disposition expose travelers to wellness in every sense (think practicing meditation at the Himalayan peaks, seeking introspection at the Tiger’s Nest or reserving a spa visit to one of the luxury resorts newly opened or on the horizon). Koumelis, T.; âThe Contribution of Thermal Therapeutic Tourism in Tourism Developmentâ; GREEK TOURISM Myths & Realities; Anubis Editions. Also playing a part is the arrival of fresh faces on the spa scene, including the $250-million beachfront Mukul Beach, Golf & Spa, along Nicaragua’s Emerald Coast, which opened February 2013 to great fanfare as the country’s first luxury boutique hotel and spa; Mukul, or “secret”in Mayan, “…will be a game changer for Nicaragua,” says Nicaraguan entrepreneur Don Carlos Pellas. MoroccoAn ancient home where medieval architecture mingles with modern, seaside and mountain towns abound and endless desert sand dunes and spice markets intrigue, Morocco sets the tone for an alluring spa experience. In Penang, for example, licences will be approved for spas attached to a hotel or located in a mall. Self-Funded Employer? Some are: ⢠Aldema Royal Marethalsso Hersonissos, Creteâ, ⢠Aldema Royal Olympian Spa & Thalasso â Peloponneseâ, ⢠Club Med Mare Nostrum â Brauron Coastâ, ⢠Grecotel Kos Imperial Thalasso â Kos Islandâ, ⢠Grecotel Daphnila Bay Thalasso â Corfuâ, ⢠Perle Resort Hotel â Akroti-ri-Chania â, ⢠Rodian Amathus Beach Hotel â Rhodesâ, Most spa tourism in Greece remains uncoordinated. They are officially incorporated in the modern tourist services provided by major hotel complexes.â, Most thermal treatment units and spa tourism centers employ main, administrative and technical staffs. After decades of turmoil, Vietnam is quickly being discovered in the spa and wellness world. Just 30-some years ago, Nicaragua was engulfed in a revolution and bitter civil war, which makes it all the more remarkable that it’s now considered in the early stages of becoming a spa destination. But, enhancement must cover both the needs of new market sectors and contribute to the overall competitiveness of the tourism economy as well.â, Infrastructure: Facilities and Resources Despite efforts to improve thermal spa infrastructure, significant facility deficiencies remain. With the growing popularity of this form of tourism, the structure of the needs of tourists and spa patients is simultaneously changing. Here, beachencased hotels and rainforest-enveloped rustic eco-lodges coincide with eco-adventure wellness activities and indigenous treatments (volcanic clay wraps are common). Through an integrated menu of services, resort spas offer customers not only professional spa services, but also structured wellness and fitness proposals.â, ⢠Cruise â facilities inside a cruise ship, where the customer can choose among different spa services including well-being and fitness proposals as well as a menu of various products and services.â, ⢠Holistic â facilities focusing on alternative therapeutic and dietary methods aiming at a high level of physical and mental well-being.â, ⢠Medical â treatments and protocols are created by doc- tors and professionals and are compatible with the original purpose of these spas, which was to attain well-being through medical therapies.â, ⢠Thermal spring (thermal- ism), Cities, Thalassotherapy â spas located around natural springs. LithuaniaEastern Europe offers easy access to ample destinations along the Amber Road and afar brimming with spas, from Croatia to Lithuania. Health tourism combines travel with relaxation, physical regeneration, thalassotherapy, spa and exercise. One of the fastest growing sectors right now is “wellness real estate,” which grew a whopping 19% from $100 billion to $119 billion. Wellness tourism grew at 14%, more than twice as fast as overall tourism at 6.9%. a major tourist area such as the Golden Triangle area in Bukit Bintang, Kuala Lumpur. These centers offer hydro- therapy programs as well as facial and body treatments.â, ⢠Third Age â centers provide physical activities including special gymnastics and walking and social events, such as dance and team games, in combination with nutritional programs as well as anti-aging and rejuvenating treatments.â, ⢠Exclusive/VIP â spas aimed at a select audience and can only be accessed by sea/ship or air/helicopter, seaplane.â. Some also offer longer treatment Ayurvedic Spa A Spa in which all treatments and products are natural and it's often used as alternative medicine. Pick your preference – mountain or sea, from the Algarve to the capital of Lisbon – and a hotel or resort spa is there to suit each need: thermal spas that tap into therapeutic mineral springs in Centro de Portugo, Porto and the northern region; thalassotherapy spas along the coastline and the island of Madeira; a vinotherapy spa at Porto’s The Yeatman, which has partnered with Caudalie Vinothérapie® Spa; and a blend of beauty, medical and wellness at Longevity Wellness Resort Monchique in the Algarve – the latter features its own exclusive partnership with La Clinique de Paris. CroatiaWith its rich history and storybook setting that blends medieval cities with cosmopolitan ones, Eastern Europe is finding its way onto travelers’ bucket lists. 2.9.1 Top Spa Trends. Spa, Day Spa Magazine, Yoga Journal, Massage Therapy Journal, Massage & Bodywork, Healthy Aging, Health Tourism Magazine, Medical Tourism Magazine, Dermascope, Skin, Inc and Les Nouvelle Esthetique and Spa. People can easily explore—and then want to experience—other cultures’ healing traditions. Thus, spas can be distinguished in several types:â⢠Destination â where accommodation including treatments is offered. Look for emerging spa and wellness markets found in countries people may not have previously considered – countries that may have had troubled histories, poor economies, natural catastrophes, etc. They usually provide specialized diet and overnight accommodation.â, ⢠Day or City â spas, usually developed in urban centers, use running water and provide multiple applied treatments, such as beauty and healthcare completed in either one or more sessions lasting at least an hour. Enjoy wellness inspiration and spa insights that make keeping well easier, each and every day. There’s no doubt the isolated Bhutan, known for its Gross National Happiness index, offers full immersion in the utmost of exclusive destinations. to receive new content, industry news, and more...delivered to your inbox! Wellness and spa services like aqua yoga, wellness and fitness programmes Shopping, gambling and night life and, Technology-based entertainment like … A specific and perfect spa experience is also provided in places of interest in Malaysia such as highlands, waterfalls, rainforest, hot springs and river sides (Tourism Malaysia, 2013). Demand for spa tourism services is declining. The integration of springs to a web of multiple facilities that combine activities, such as athleticism for all ages, cultural events, recreational areas for the young and children, as well as green parks, is equally essential.â, ⢠Protection from the ailments of modern life including cardiovascular diseases, obesity, metabolic disorders, stress, insomnia, migraines, psychosomatic disorders, fatigue syndrome, and depression;â, ⢠Rheumatic, orthopedic, dermatological and neurological disorders;â, ⢠Weight loss, cellulite and Cosmetology.â, ⢠Medical check-ups including cholesterol levels, blood sugar tests and blood pressure;â, ⢠Thermal swimming pools â indoor or outdoor;â, ⢠Epithems and herb infused beverages;â, ⢠Muscular development and relaxation;â, Rejuvenation: Luxury Spa Centers in Athens Modern units of the term, âspaâ â derived from salus per aqua, meaning health through water â was developed in Greece and later throughout the world. Croatia’s joining of the European Union is also anticipated to be a significant move.11. Expect the unexpected here: sweeping rainforests teeming with exotic wildlife and the spectacular Lake Nicaragua to accommodate nature lovers, coastal destinations and prime surfing beaches of San Juan del Sur for water enthusiasts, active volcanoes for thrill-seeking travelers and colonial cities for history aficionados. 3. The term "spa" is derived from the Latin acronym which is means "sanities per aqua" or health through water. Many luxury hotels throughout Greece feature ultra-modern thalassotherapy centers with excellent equipment and well-trained staff. Fifty-percent of global wellness tourism growth through 2017 will come from Asia, Latin-America and the Middle East/ North Africa—regions where seven of ten of our spa/ wellness “fresh faces”are located. A Need for the ExoticA powerful, wider travel trend underway is people seeking entirely new-tothem destinations with entirely authentic, hyper-local experiences. CONTEMPORARY CHANGES IN THE HOTEL PRODUCT FOR SPA AND WELLNESS TOURISM AND THEIR DISTRIBUTION Часопис БизИнфо, 2015, волумен 6, број 1, стр. Recent events – the announcement of the 2014 Global Spa & Wellness Summit in Marrakech and the debut of standouts like The Pearl Marrakech – further help brand Morocco as one of the world’s main players in the future of spa and wellness. Foreign investors, who wish to exploit the nationâs thermal springs, have already expressed interest in Greece and the conversion to modern centers of health tourism (Thessaloniki Ikaria). Both the spa and medical tourism industries can trace their roots back to the earliest historical epochs; people have always sought places for the renewal of body, mind and spirit (spas) just as they have, for centuries, been traveling across borders for medical reasons (medical tourism). Main staff is entrusted with the provision of services at theunit or center in accordance with the authorization granted regarding its establishment and operation.â, Staff â including doctors, beauticians, bath-settlers, gymnasts, physiotherapists and nutritionists â must hold a relevant professional license or a recognized degree of higher education â subject to Article 12, par. They need to know what their clients’ interests are and introduce experiences that go the extra mile. Airport Spa It is located in an airport and specializes in short treatments aimed at the traveler, like 15-minute chair massage and oxygen therapy. To show how far Nicaragua has come, consider this: Tourism increased 11 percent from January through September 2012 and is projected to experience a 12 percent increase in 2013.7 The boost is most likely fueled by its affordability and greater accessibility (including more flights and cruise stops). And with its delicate balance of traditional and modern culture, the hospitable Ghana offers a diverse destination that allows travelers to rove and find something uniquely refreshing at every turn. Additionally, there’s huge potential for wellness-inspired, adventure eco-tourism, thanks to the country’s strict conservation commitment mentioned above. Millions of new potential buyers have been created for spa tourism and Greece must strive to attract them. 17 sustainable tourism examples Gijón, Example of Sustainable Destination: Certified in 2013 as "Biosphere World Urban Destination", awarded by the Responsible Tourism Institute (ITR) and supported by UNESCO, the city of Gijon remains as one of the best sustainable tourism examples. Spa devotees may soon ask themselves why they have yet to add it to their list of vacation spots—the westernmost country of mainland Europe, on the Iberian Peninsula, is proving itself as a surprising contender on the wellness front—and for good reason. Global ConsciousnessGlobal social interest and consciousness among travelers continue to grow, as does a sense of interconnectedness spurred by the Internet Age and instant access to information about a big, global world. Anticipate future project rollouts that will complement already existing properties in places including Ho Chi Minh, Hanoi and beyond: Asian Coast Development’s US$4.2-billion Ho Tram Strip complex in southern Vietnam (under construction); Six Senses Saigon River (under construction); Six Senses Con Dao, Six Senses Ninh Van Bay and Evason Ana Mandara (all open); The Nam Hai, a member of the Leading Spas collection (open); Fusion Maia da Nang (open); and AVANI Quy Nhon Resort & Spa (open). Literature on the trends of health tourism development has proven that it is becoming one of the most important tourism activities. Ghana’s capital city of Accra is a growing hotspot, fueled by a favorable investment position.5 Forecasted Accra developments include Kempinski Hotel Gold Coast City, complete with Resense Spa (opening 2014); Shangri-La Hotel, Accra (2017); and Accra Marriott Hotel (2014). Highlights include Kempinski The Spa at Kempinski Hotel Cathedral Square in Vilnius (the brand’s first property in the Baltic States); further explorations will lead to the acclaimed Druskininkai, suggested as Lithuania‘s oldest healthcare resort; Birštonas, famed since the 19th century for balneotherapy; and the seaside resort town of Palanga. About 1.5 million foreign health tourists reside overnight in Europe including visitors to aesthetics medical centers for rejuvenation and anti-cellulite treatments.â, ⢠Greece â demand comes from domestic tourism. Spas are characterized by three distinct, yet absolutely codependent parameters: location, design â namely, the organization and aesthetics of their surroundings â and the treatment or care they offer. Springs are classified by modern spa units or Hydrotherapy Center of Thermal water. 6 Complying with the volume constraints of this paper In response, this study is of value as it explores the future of spa tourism in terms of creating multiple potential pathways. Indicative of the minimal requirement are the following:â, ⢠Hydrotherapy, Physiotherapy and Infirmary centers operate simultaneously in only 4 (12,5 percent) springs, while most of them provide only simple bathtubs (59,3 percent);â⢠Spa â Rejuvenating centers, (Sanitas per aqua=health through water), are introduced for the first time and protected by the nationâs legislative system. Sinnefakis, G.; âResearch Pro- gram, Methodology and Parameters for Systematic Development of Thermal Spas in Greek Area.â. 111 :: 7. health spa tourism in the czech and slovak republic 128 :: 8. tourism, wellness, and feeling good: reviewing and studying asian spa experiences 147 :: 9. fantasy, authenticity, and the spa tourism experience 165 :: section iii: conclusion 166 :: 10. joining together and shaping the future of the global spa and wellness industry Foreign consumers are found in certain spa springs, but are usually temporary and circumstantial.â, In a sampling of 29 thermal springs from 1993-1996 [8], the Centre of Planning and Economic Research estimated the majority of bathers came from another jurisdiction within the country, 41 percent; regionally, 33.8 percent; locally, 23.3 percent; and few from abroad, 1.8 percent.â, Health tourism, which is constantly evolving in many European countries, includes health-related services, such as medical examinations, nutritional programs, vitamin treatment, herbal medicine and gymnastics as well as smoking cessation regimens, anxiety treatments, psychotherapy, physiotherapy, aesthetics, relaxation, sleep-promoting and body posture techniques.â, Hydrotherapy is categorized under Spa Tourism Centers or SPAS, which were named after the city in Belgium where the first organized facility operated with success. Didaskalou, E.; âTherapeutic Tourism: Moving Toward a Model for Development of Therapeutic Tourism Centers and Impact Assessment in Areas of Tourism and Healthâ; Department of BusinessAdministration; University of Piraeus. Abstract: Sustainable tourism, carried out on spa tourism enterprises, is a key issue that requires the combination of the implementation of economic goals of business activity and, at the same time, the limitation of negative influences on the tourist areas, … The demand for spa activities comes primarily from domestic tourism. ColombiaLose the stereotype of Colombia’s cartels, conflict, coffee and Escobar eras – instead, focus on this South American country’s fascinating turnaround that exposes travelers to what really sizzles here: tropical beaches, the vibrant Bogotá, majestic Amazonian jungle and snow-capped Andean mountains. TOURIST MOTIVATION Spa treatments (thalassotherapy and thermal springs are popular) pay homage to the inspiring surroundings – revitalization is easy when encircled by sapphire Adriatic waters, golden Pannonia plains and protected national parkland! These services will be covered by the insurance fund of their country.â. Medical tourism falls on this side—for example traveling to another place to receive surgery or a dental treatment because it is more affordable, higher quality, or not available at home. According to Medical Dictionary, ‘’A popular term for a non-British citizen (e.g., from … No overnight accommodation is offered.â, ⢠Structured â facility which operates under strict rules as well as a predetermined direction, such as weight- loss, smoking cessation and fitness.â, ⢠Spa Club â sport facilities in which fitness and team programs are prevalent. Why the development explosion? Health tourism combines travel with relaxation, physical regeneration, thalassotherapy, spa and exercise. Spathi, S.K. Investing by Tourism BoardsCountries are increasingly recognizing the revenue and jobs that wellness tourism creates, so more tourism boards, including Colombia, Morocco, Nicaragua, and more, are stepping up to the plate and investing. Voigt and Pforr, 2014). This article presents the results of self-research carried out in Polish spa resorts based on a sample of 753 patients and spa tourists. The most accessible form of wellness tourism in America is a trip to a destination spa, such as Canyon Ranch or Rancho la Puerta . For the wellness traveler with an adventurous streak, days can be spent lounging on dreamy beaches, marveling at colonial forts, ancient mosques and Sahelian architectural-style homesteads or exploring safaristyle through Mole National Park, Ghana’s largest national park, where wildlife – elephants, hippos, warthogs, colobus monkeys and buffalo – roams.
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